When a brand like Superdry, known globally for its premium outerwear and strong sustainability credentials, talks about its quality journey, we listen.

Deborah Painting, Superdry’s Head of Quality and Sustainability, shared insights into their meticulous approach, emphasising that while suppliers hold the main responsibility, the need for a trusted third party to provide an extra layer of verification and actionable data was vital.

That’s where we stepped in.

TWO EIGHT ONE brought extensive experience and a commitment to learning, adapting, and growing alongside Superdry’s team. The evolution of our 6-year partnership, marked by frictionless collaboration and a ‘can-do’ attitude, has transformed their quality management.

The data from CLIV, according to Deborah, has been ‘absolutely incredible,’ far exceeding expectations and bringing a ‘whole new level of understanding’ to their strategy.

For Superdry, CLIV provides deep, meaningful insights efficiently, allowing them to allocate resources precisely where needed. This translates directly to a better quality experience for their customers.

Deborah sees the TWO EIGHT ONE team not as a separate entity, but as an extension of her own, with a shared commitment to Superdry’s quality. It’s a testament to a partnership built on genuine understanding and tangible impact.

Hear more from Deborah in the video.