Superdry & TWO EIGHT ONE
A Journey of Evolving Quality.
Superdry, a brand synonymous with quality outerwear and strong sustainability credentials, has been a valued partner for five years.
As Deborah Painting, Head of Quality and Sustainability at Superdry, puts it, their commitment to best-in-class quality is paramount. While the main responsibility for quality assurance rests with their suppliers, Deborah needed a trusted third party to provide an additional layer of verification and, crucially, to collect data that would highlight underperforming suppliers for targeted improvement.
CLIV’s data has been transformative, far exceeding initial expectations. It has brought a whole new level of understanding to Superdry’s quality strategy, providing deep and meaningful insights efficiently.
This allows Superdry to direct internal resources where they’re most needed, ultimately benefiting customers with a better quality experience.
As Deborah states, the 28one team feels like an extension of her own, with everyone caring about Superdry quality as much as she does.
It’s a true partnership built on shared goals and tangible results.
And the last word from Deborah: “Would I recommend 28one and CLIV? The truth is I already have on a number of occasions”.
Ready to strengthen your quality management strategy? Get in touch with our team.
